B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- share of women marketers considering ai crucial for career growth for women in marketing (2024)
90% of women in marketing consider AI crucial for career growth.
- Self-reported citation from author's previous article
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Lighthouse Research Team
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Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Growth Strategies Lab
Primary
Tier C
https://www.growthstrategieslab.com/blog/ai-gender-gap-research-womens-marketing-advantage-pew-2025 ↗
Source Article
The Widening AI Gender Gap: New Research Confirms Women Marketers' Concerns Are Valid (And Valuable) — Growth Strategies Lab
The Widening AI Gender Gap: New Research Confirms Women Marketers' Concerns Are Valid (And Valuable)
Recently when ChatGPT was asked to imagine itself as a human, something revealing happened: it consistently generated images of the same person - a generic brown-haired white guy with glasses, descri…
Original Research
Growth Strategies Lab
· Original study ↗
Methodology
Cited from prior article by Growth Strategies Lab
Methodology documented
Segmentation
Industrymarketing
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Plain Text
women in marketing: 90% share of women marketers considering ai crucial for career growth. Source: Growth Strategies Lab (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-marketers-ai-crucial-career-growth
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<blockquote cite="https://lighthousedata.io/data/women-marketers-ai-crucial-career-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of women marketers considering ai crucial for career growth for women in marketing<br><small>Source: Growth Strategies Lab (2024) · <a href="https://lighthousedata.io/data/women-marketers-ai-crucial-career-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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