B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- website builder market share for Wix (global website builder market) (2026)
Wix holds 45% of the website builder market share globally.
- Attributed secondhand to BuiltWith technology tracking data without an explicit measurement date specified in text.
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Lighthouse Research Team
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BuiltWith
Primary
Tier C
https://digitalstrategyforce.com/journal/is-the-template-economy-destroying-brand-identity-on-the-we… ↗
Source Article
Is the Template Economy Destroying Brand Identity on the Web? | Digital Strategy Force
Is the Template Economy Destroying Brand Identity on the Web?
The template economy did not democratize design — it commoditized it. Every brand now has access to the same layouts, the same animations, and the same aesthetic vocabulary, and the result is an internet where differentiation is no longer…
Original Research
BuiltWith
· Original study ↗
Methodology
Attributed to BuiltWith technology tracking data; no explicit date given for the underlying data, so article year (2026, per internal April 2026 reference) is used; cited secondhand.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wix (global website builder market): 45% website builder market share. Source: BuiltWith (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wix-website-builder-market-share-global
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<blockquote cite="https://lighthousedata.io/data/wix-website-builder-market-share-global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- website builder market share for Wix (global website builder market)<br><small>Source: BuiltWith (2026) · <a href="https://lighthousedata.io/data/wix-website-builder-market-share-global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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