B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- share of customer support tickets for eCommerce businesses (2025)
'Where is my order' (WISMO) questions account for between 15% and 30% of all customer support tickets for most eCommerce businesses.
- Applies to most eCommerce businesses
- Reported as a range between 15% and 30%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
two-point-o.com
Primary
Tier C
https://two-point-o.com/insights/context-engineering-ai-investment/ ↗
Source Article
The smart money is on context engineering: why your next AI investment should go deeper
Moving beyond basic AI responses
While everyone has been obsessing over writing the perfect AI prompts, the real breakthrough is emerging at a deeper level. As Shopify CEO Toby Lutke explains: "I really like the term 'context engineering' over prompt engineering. It describes the core skill better: …
Original Research
two-point-o.com
· Original study ↗
Methodology
Range 15-30%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce businesses: 15% share of customer support tickets. Source: two-point-o.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wismo-share-support-tickets-ecommerce
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<blockquote cite="https://lighthousedata.io/data/wismo-share-support-tickets-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of customer support tickets for eCommerce businesses<br><small>Source: two-point-o.com (2025) · <a href="https://lighthousedata.io/data/wismo-share-support-tickets-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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