B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
$1,000,000,000
$1,000,000,000 -- gross merchandise value for Wirecutter (2025)
Last year, Wirecutter drove over $1 billion in gross merchandise value.
- Calculated using NYT internal company data and methodologies that may not align with syndicated/3rd party data providers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$1,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
The New York Times
Primary
Tier A
https://advertising.nytimes.com/ ↗
Source Article
New York Times Self
Original Research
The New York Times
· Original study ↗
Methodology
NYT Internal Metrics, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wirecutter: $1,000,000,000 gross merchandise value. Source: The New York Times (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wirecutter-gmv-1b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wirecutter-gmv-1b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000</strong> -- gross merchandise value for Wirecutter<br><small>Source: The New York Times (2025) · <a href="https://lighthousedata.io/data/wirecutter-gmv-1b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.