B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
261
261 -- media mentions for WIPCE 2025 (Māia media campaign) (2025)
The WIPCE 2025 media campaign achieved 261 media mentions.
- Self-reported metrics from an agency case study without detailed monitoring methodology.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
261
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Māia (Kaupapa Driven Communications Studio)
Primary
Tier B
https://www.maiastudio.co/ourmahi/cl4tzz6mkphw7bgz9m7i33henxrn2c ↗
Source Article
WIPCE 2025 — Māia – Kaupapa Driven Communications Studio in Aotearoa
WIPCE 2025
In December 2024, Māia was engaged to develop a media communications strategy and marketing implementation plan to support WIPCE 2025. Our team worked to promote WIPCE 2025 in the lead up to and during the event running from November 16-20.
Opportunities: WIPCE 2025 was an opportunity for…
Original Research
Māia (Kaupapa Driven Communications Studio)
· Original study ↗
Methodology
Self-reported earned media count from agency campaign case study; media monitoring methodology not stated. Campaign ran in the lead-up to and during WIPCE 2025 (November 16-20, 2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WIPCE 2025 (Māia media campaign): 261 media mentions. Source: Māia (Kaupapa Driven Communications Studio) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wipce-2025-campaign-media-mentions
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<blockquote cite="https://lighthousedata.io/data/wipce-2025-campaign-media-mentions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>261</strong> -- media mentions for WIPCE 2025 (Māia media campaign)<br><small>Source: Māia (Kaupapa Driven Communications Studio) (2025) · <a href="https://lighthousedata.io/data/wipce-2025-campaign-media-mentions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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