B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7%
7% -- trade marketing spend share of gross sales for wine and spirits companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Andavi Solutions
Primary
Tier B
https://andavisolutions.com/articles/from-placements-to-profit-unlocking-the-power-of-trade-marketin… ↗
Source Article
From Placements to Profit: Unlocking the Power of Trade Marketing Metrics
Original Research
Andavi Solutions
· Original study ↗
Methodology
Range 7-10%; midpoint reported. Industry benchmark cited by Andavi Solutions.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
wine and spirits companies: 7% trade marketing spend share of gross sales. Source: Andavi Solutions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wine-spirits-trade-marketing-spend-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wine-spirits-trade-marketing-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- trade marketing spend share of gross sales for wine and spirits companies<br><small>Source: Andavi Solutions (2026) · <a href="https://lighthousedata.io/data/wine-spirits-trade-marketing-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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