B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4%
4% -- consumer purchase consideration rate for wine consumers (2024)
A survey by the Wine Market Council found that only 4% of consumers consider wine competition medals when making a purchase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wine Market Council
Primary
Tier C
https://bevfluence.com/the-impact-of-spirit-and-wine-competitions-on-consumer-perception-do-awards-r… ↗
Source Article
The Impact of Spirit and Wine Competitions on Consumer Perception: Do Awards Really Matter? - BevFluence | Influence. Innovate. Imbibe
As wine, cider, beer, and spirits enthusiasts, our team has always been intrigued by the world of competitions. Having worked as stewards, judges, and organizers, we understand how and why competitions work or, in some cases, do not. Many different types of competitions exist for wine and spirits, e…
Original Research
Wine Market Council
· Original study ↗
Methodology
Survey by the Wine Market Council, cited by BevFluence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
wine consumers: 4% consumer purchase consideration rate. Source: Wine Market Council (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wine-competition-medals-consumer-consideration
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<blockquote cite="https://lighthousedata.io/data/wine-competition-medals-consumer-consideration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- consumer purchase consideration rate for wine consumers<br><small>Source: Wine Market Council (2024) · <a href="https://lighthousedata.io/data/wine-competition-medals-consumer-consideration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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