B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- consumer purchase consideration rate for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designerly.com
Primary
Tier C
https://designerly.com/sustainability-strategies/ ↗
Source Article
8 Creative Strategies to Make Your SMB More Eco-Friendly - Designerly
Sustainable isn’t just a buzzword — it’s a business necessity. Consumers today actively seek out brands prioritizing the planet and are willing to spend more on companies aligned with their values. If you’re not making your company eco-friendly, you can lose potential customers and fall behind compe…
Original Research
designerly.com
· Original study ↗
Methodology
Blog citing unnamed research on consumer sustainability preferences
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 40% consumer purchase consideration rate. Source: designerly.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-packaging-environmental-impact-purchase-decision
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<blockquote cite="https://lighthousedata.io/data/consumers-packaging-environmental-impact-purchase-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumer purchase consideration rate for Consumers<br><small>Source: designerly.com (2026) · <a href="https://lighthousedata.io/data/consumers-packaging-environmental-impact-purchase-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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