B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- unaided brand recall rate for regular wine drinkers (2023)
About 38% of regular wine drinkers could accurately recall a wine brand unaided.
- unaided recall
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wine Intelligence
Primary
Tier B
https://linchpinseo.com/blog/building-brand-identity-for-wine-brands-in-a-sea-of-sameness/ ↗
Source Article
Linchpin SEO : Building Brand Identity For Wine Brands in a Sea of Sameness
In the bustling marketplace of wine, where countless brands vie for attention on shop shelves and online platforms, creating a unique brand identity is both challenging and crucial. However, a stroll down any wine aisle will reveal a sea of similarities – wines from different vineyards, regions, and…
Original Research
Wine Intelligence
· Original study ↗
Methodology
Wine Intelligence survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
regular wine drinkers: 38% unaided brand recall rate. Source: Wine Intelligence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wine-brand-unaided-recall
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<blockquote cite="https://lighthousedata.io/data/wine-brand-unaided-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- unaided brand recall rate for regular wine drinkers<br><small>Source: Wine Intelligence (2023) · <a href="https://lighthousedata.io/data/wine-brand-unaided-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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