B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31.4%
31.4% -- unaided brand recall rate for Mobile billboard advertising (2026)
A seven-week campaign with mobile billboard trucks in Toronto resulted in a 31.4% unaided recall rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Movia Media
Primary
Tier C
https://rollingadz.com/why-mobile-billboards-are-a-game-changer-for-city-advertising-and-national-ev… ↗
Source Article
Why Mobile Billboards Are A Game Changer for Advertising
Mobile billboards offer a unique twist of visibility, flexibility, and cost-effectiveness, making them a superior choice for advertising during major national events.
Imagine cruising down a bustling city street or attending a large-scale national event, and your eyes land on a vivid, compelling adv…
Original Research
Movia Media
· Original study ↗
Methodology
Brand lift study by Movia Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile billboard advertising: 31.4% unaided brand recall rate. Source: Movia Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-billboard-unaided-recall-toronto
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-billboard-unaided-recall-toronto" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.4%</strong> -- unaided brand recall rate for Mobile billboard advertising<br><small>Source: Movia Media (2026) · <a href="https://lighthousedata.io/data/mobile-billboard-unaided-recall-toronto" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.