B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- brand perception rate for Windows 8 ads (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft
Primary
Tier A
https://www.adexchanger.com/ad-exchange-news/wednesday-06192013/ ↗
Source Article
GE Gets Predictive; Growth Numbers
Original Research
Microsoft
· Original study ↗
Methodology
Microsoft blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Windows 8 ads: 60% brand perception rate. Source: Microsoft (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/windows8-ad-brand-perception-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/windows8-ad-brand-perception-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- brand perception rate for Windows 8 ads<br><small>Source: Microsoft (2013) · <a href="https://lighthousedata.io/data/windows8-ad-brand-perception-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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