B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- brand perception rate for Tesla (2021)
52% of consumers view Tesla as the most innovative brand in battery-electric or plug-in electric vehicles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/americans-are-almost-ready-to-buy-electric-vehicles/ ↗
Source Article
Americans are almost ready to buy electric vehicles - Savanta
Most Americans are still driving gasoline-powered cars, but Americans are quickly warming to electric vehicles' benefits and recognize Tesla as the leader in this space.
Savanta reports that 28% of consumers who plan to buy a vehicle in the next two years plan to buy a hybrid-electric car.
American …
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer poll
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tesla: 52% brand perception rate. Source: Savanta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tesla-most-innovative-brand
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tesla-most-innovative-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- brand perception rate for Tesla<br><small>Source: Savanta (2021) · <a href="https://lighthousedata.io/data/tesla-most-innovative-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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