B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- lapsed customer recovery rate for UK e-commerce brands (2026)
A win-back flow consistently recovers 5% to 15% of lapsed customers who receive the sequence.
- Agency experience-based estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Excelohunt
Primary
Tier B
https://www.excelohunt.com/blog/email-marketing-agency-glasgow/ ↗
Source Article
Email Marketing Agency Glasgow — For E-Commerce & Independent Brands
Email Marketing Agency Glasgow — For E-Commerce & Independent Brands
Glasgow is Scotland’s commercial powerhouse and one of the UK’s most vibrant independent retail and e-commerce cities. Known for its sharp commercial instincts, strong creative culture, and a retail tradition that stretches from Bu…
Original Research
Excelohunt
· Original study ↗
Methodology
Agency self-reported benchmark; range midpoint used (5-15%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK e-commerce brands: 5% lapsed customer recovery rate. Source: Excelohunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/winback-recovery-lapsed-customers
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<blockquote cite="https://lighthousedata.io/data/winback-recovery-lapsed-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- lapsed customer recovery rate for UK e-commerce brands<br><small>Source: Excelohunt (2026) · <a href="https://lighthousedata.io/data/winback-recovery-lapsed-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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