B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- revenue uplift from winback campaigns for e-commerce win-back campaigns (email/SMS) (2026)
Win-back campaigns can increase revenue by up to 25%.
- Represents an upper bound ('up to 25%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://www.loopwork.co/blog/advanced-shopify-subscription-optimization-strategies ↗
Source Article
From Acquisition to Retention: Advanced Shopify Subscription Optimization Strategies in 2026
Original Research
Klaviyo
· Original study ↗
Methodology
Attributed to Klaviyo: win-back campaigns can increase revenue by up to 25%. No methodology, timeframe, or sample details provided in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce win-back campaigns (email/SMS): 25% revenue uplift from winback campaigns. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/winback-campaign-revenue-uplift-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/winback-campaign-revenue-uplift-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- revenue uplift from winback campaigns for e-commerce win-back campaigns (email/SMS)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/winback-campaign-revenue-uplift-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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