B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- win rate improvement for Sales teams exceeding expectations in understanding customer buying process (2012)
Sales teams that exceed expectations in understanding customer buying processes can expect their win rate to improve by 38%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSO Insights
Primary
Tier C
http://www.customerthink.com/blog/cmos_wield_powers_of_influence_to_gain_a_seat_at_the_executive_tab… ↗
Source Article
CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Original Research
CSO Insights
· Original study ↗
Methodology
CSO Insights 2012 Sales Performance Optimization survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales teams exceeding expectations in understanding customer buying process: 38% win rate improvement. Source: CSO Insights (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/win-rate-improve-38-buying-process
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<blockquote cite="https://lighthousedata.io/data/win-rate-improve-38-buying-process" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- win rate improvement for Sales teams exceeding expectations in understanding customer buying process<br><small>Source: CSO Insights (2012) · <a href="https://lighthousedata.io/data/win-rate-improve-38-buying-process" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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