B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- budget share for Wildberries in OOH segment (2025)
Wildberries held a 23% share of the OOH advertising budget in H1 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SkyAlliance
Primary
Tier B
https://pubmag.ru/ru/short-news/sostav-2025-07-18-chto-takoe-khorosho-i-chto-takoe-plokho-na-mediary… ↗
Source Article
Что такое хорошо и что такое плохо на медиарынке: взгляд SkyAlliance
Что такое хорошо и что такое плохо на медиарынке: взгляд SkyAlliance
SkyAlliance подводит итоги первого полугодия 2025 года на российском медиарынке, отмечая необходимость критического подхода и отказа от крайностей в оценке ситуации. По данным АКАР, медиарынок вырос на 11% (без учета OOH), SkyAllia…
Original Research
SkyAlliance
· Original study ↗
Methodology
Source: SkyAlliance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wildberries in OOH segment: 23% budget share. Source: SkyAlliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wildberries_ooh_budget_share_2025
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<blockquote cite="https://lighthousedata.io/data/wildberries_ooh_budget_share_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- budget share for Wildberries in OOH segment<br><small>Source: SkyAlliance (2025) · <a href="https://lighthousedata.io/data/wildberries_ooh_budget_share_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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