B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
62%
62% -- performance lift for why focused press releases for Press releases (2026)
Press releases that focus on the 'why' behind a product perform 62% better than those that simply list features.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://applaunchpartners.com/indie-game-devs-get-press-coverage-before-9-am/ ↗
Source Article
Indie Game PR: Get Coverage Before 9 AM
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to a HubSpot study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Press releases: 62% performance lift for why focused press releases. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/why-focused-press-releases-62-percent-better
HTML Embed
<blockquote cite="https://lighthousedata.io/data/why-focused-press-releases-62-percent-better" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- performance lift for why focused press releases for Press releases<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/why-focused-press-releases-62-percent-better" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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