B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- ranking factor importance weight for Google Reviews (Local Search Ranking Factors) (2021)
SEO experts gave a 17% priority/weight to Google Reviews among 180 local search ranking factors in Whitespark's 2021 report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
82
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whitespark
Primary
Tier B
https://goodreviews.io/blog/do-google-reviews-impact-local-rankings/ ↗
Source Article
Do Google Reviews impact local rankings? | Goodreviews
I always get this question: Do Google Reviews impact local rankings?
The short answer is YES.
There have been many case studies & research like this by big SEO authorities, smaller independent researchers, and oh yeah google says so too.
We are going to explore some of these in further detail.
2021 …
Original Research
Whitespark
· Original study ↗
Methodology
Whitespark annual survey of 82 SEO experts ranking 180 local search ranking factors
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleSEO Specialist
Channelevents
Cite this stat
Plain Text
Google Reviews (Local Search Ranking Factors): 17% ranking factor importance weight. Source: Whitespark (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whitespark-google-reviews-priority-17pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whitespark-google-reviews-priority-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- ranking factor importance weight for Google Reviews (Local Search Ranking Factors)<br><small>Source: Whitespark (2021) · <a href="https://lighthousedata.io/data/whitespark-google-reviews-priority-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.