B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.88%
5.88% -- ranking factor importance weight for Personalization as Local SEO ranking factor (2018)
According to Moz's 2018 survey of SEO experts on local search ranking factors, Personalization had an importance weight of 5.88%.
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Lighthouse Research Team
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Evidence graded
Value
5.88%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier B
https://www.sumax.de/wissen/local-seo-guide.html ↗
Source Article
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Original Research
Moz
· Original study ↗
Methodology
Recurring MOZ survey of SEO experts on the perceived relevance of local search ranking factors, last conducted in 2018; factors listed in descending order of importance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalization as Local SEO ranking factor: 5.88% ranking factor importance weight. Source: Moz (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moz-2018-local-ranking-personalization-weight
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moz-2018-local-ranking-personalization-weight" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.88%</strong> -- ranking factor importance weight for Personalization as Local SEO ranking factor<br><small>Source: Moz (2018) · <a href="https://lighthousedata.io/data/moz-2018-local-ranking-personalization-weight" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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