B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- ad performance lift for Whitelisted influencer ads (2026)
Whitelisting influencer ads increases ad performance by 20% to 50% due to social proof.
- Reported as a range of 20-50%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Janney AI
Primary
Tier B
https://www.janney.ai/resources/glossary ↗
Source Article
Influencer Marketing Glossary 2026 | Janney AI
Influencer Marketing Glossary
The complete reference guide to influencer marketing terminology. From engagement rates to whitelisting, master the language of creator partnerships.
Showing 43 of 43 terms
What are the most important influencer marketing terms to know?
Key terms include: Engagement Rat…
Original Research
Janney AI
· Original study ↗
Methodology
Range 20-50%; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Whitelisted influencer ads: 20% ad performance lift. Source: Janney AI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whitelisting-performance-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whitelisting-performance-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad performance lift for Whitelisted influencer ads<br><small>Source: Janney AI (2026) · <a href="https://lighthousedata.io/data/whitelisting-performance-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.