B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- average completion rate for whiteboard/illustrated videos (2025)
Whiteboard and illustrated videos have an average completion rate of 74%, the highest of any animation style.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier B
https://greenfroglabs.com/blog/motion-graphics-examples ↗
Source Article
Motion graphics are the workhorse of video marketing. They cost less than character animation, produce faster than 3D, and update easier than live action. But most "motion graphics examples" articles show you 20 videos with no context about whether they worked.
Every example in this article includes…
Original Research
Wistia
· Original study ↗
Methodology
Wistia 2025 data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
whiteboard/illustrated videos: 74% average completion rate. Source: Wistia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whiteboard-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/whiteboard-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- average completion rate for whiteboard/illustrated videos<br><small>Source: Wistia (2025) · <a href="https://lighthousedata.io/data/whiteboard-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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