B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- message response rate for WhatsApp (2025)
WhatsApp message response rates range from 40% to 60%.
- Reported as a range of 40–60%
- No specific study or original citation provided in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
its.com.pk
Primary
Tier C
https://its.com.pk/blogs/boost-lead-generation-using-whatsapp-api-heres-how/ ↗
Source Article
Boost Lead Generation Using WhatsApp API – Here’s How
We live in a digital world and now customers do not have the patience for long forms, slow responses or generic email. In the present instant, personalized and interactive communication is the most powerful way of generating and converting leads. The shift towards conversational marketing, and at th…
Original Research
its.com.pk
· Original study ↗
Methodology
Source reports a range of 40–60% for WhatsApp message response rates; midpoint 50% extracted per range-handling rule. No original citation provided in source. Publication year estimated as 2025.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 40% | |
| 2024 | 40% | 0% |
| 2025 (current) | 40% | 0% |
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
WhatsApp: 40% message response rate. Source: its.com.pk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-response-rate-40-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/whatsapp-response-rate-40-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- message response rate for WhatsApp<br><small>Source: its.com.pk (2025) · <a href="https://lighthousedata.io/data/whatsapp-response-rate-40-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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