B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- marketing message price increase for WhatsApp Business API (India) (2026-01)
Marketing message template pricing in India increased by approximately 10% effective January 1, 2026.
- approximate percentage
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Meta (WhatsApp)
Primary
Tier B
https://authkey.io/blogs/whatsapp-pricing-update-2026 ↗
Source Article
WhatsApp Pricing Update (Meta)| Effective January, 2026- Authkey
Meta(WhatsApp) has officially announced important updates to its WhatsApp Business API messaging pricing, effective January 1, 2026. These changes impact marketing, utility, and authentication messages, along with new currency rollouts and local billing introductions across key regions.
For business…
Original Research
Meta (WhatsApp)
· Original study ↗
Methodology
Approximate increase in India marketing message template pricing effective January 1, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp Business API (India): 10% marketing message price increase. Source: Meta (WhatsApp) (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-india-marketing-price-increase-2026
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<blockquote cite="https://lighthousedata.io/data/whatsapp-india-marketing-price-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing message price increase for WhatsApp Business API (India)<br><small>Source: Meta (WhatsApp) (2026-01) · <a href="https://lighthousedata.io/data/whatsapp-india-marketing-price-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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