B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44
44 -- brand health index score for WhatsApp (2022)
WhatsApp received a YouGov BrandIndex brand health index score of 43.8 in the 2022 Singapore Best Brand Rankings.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44
Unit
Score
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
YouGov
Primary
Tier A
https://yougov.com/articles/44442-singapore-airlines-tops-yougovs-2022-best-brand-ra ↗
Source Article
Singapore Airlines tops YouGov’s 2022 Best Brand Rankings for fifth year running
YouGov’s latest rankings reveal the brands with the best brand health, according to residents
National carrier Singapore Airlines has once again topped YouGov’s Best Brand Rankings with a score of 53.5, retaining a dominant position among Singapore residents even as business evolved amid the pandemi…
Original Research
YouGov
· Original study ↗
Methodology
Based on YouGov BrandIndex’s Index score calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
WhatsApp: 44 brand health index score. Source: YouGov (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-best-brand-ranking-2022
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<blockquote cite="https://lighthousedata.io/data/whatsapp-best-brand-ranking-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44</strong> -- brand health index score for WhatsApp<br><small>Source: YouGov (2022) · <a href="https://lighthousedata.io/data/whatsapp-best-brand-ranking-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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