B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36
36 -- brand health index score for Oreo in Snacks category (2021)
Oreo topped the Snacks category in YouGov's FMCG/CPG Rankings 2021 in UAE with a BrandIndex Index score of +36.1.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
36
Unit
Score
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
YouGov
Primary
Tier A
https://yougov.com/articles/38366-dettol-oreo-and-almarai-top-yougovs-fmcgcpg-rankin ↗
Source Article
Dettol, Oreo and Almarai top YouGov’s FMCG/CPG Rankings 2021 in UAE
- The rankings reveal the brands that are perceived as delivering best against their brand promise on key brand health-related metrics as shared by UAE residents
- The FMCG rankings in UAE are divided into six sub-categories: Personal Care, Home care, Snacks, Beverages, Dairy and Food Pantry
- Detto…
Original Research
YouGov
· Original study ↗
Methodology
Calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation scores collected from a nationally representative sample between 1st August 2020 and 31st July 2021.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Oreo in Snacks category: 36 brand health index score. Source: YouGov (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oreo-snacks-index-score
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<blockquote cite="https://lighthousedata.io/data/oreo-snacks-index-score" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36</strong> -- brand health index score for Oreo in Snacks category<br><small>Source: YouGov (2021) · <a href="https://lighthousedata.io/data/oreo-snacks-index-score" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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