B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- creative concept win rate for Who Gives A Crap (with Aura Ads, across UK, US, and Australia) (2026)
Who Gives A Crap achieved a 21% win rate across 375+ tested creative concepts across multiple ad formats in collaboration with Aura Ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
375
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Aura Ads
Primary
Tier B
https://auraads.co/blog/12-creative-formats-dtc ↗
Source Article
12 Creative Formats Every DTC Brand Must Use in 2026
Also cited by
Original Research
Aura Ads
· Original study ↗
Methodology
Aura Ads client case study; win rate across 375+ creative concepts tested spanning multiple formats. No explicit date given; article collection year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Who Gives A Crap (with Aura Ads, across UK, US, and Australia): 21% creative concept win rate. Source: Aura Ads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wgac-21-percent-creative-win-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wgac-21-percent-creative-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- creative concept win rate for Who Gives A Crap (with Aura Ads, across UK, US, and Australia)<br><small>Source: Aura Ads (2026) · <a href="https://lighthousedata.io/data/wgac-21-percent-creative-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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