B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- consumers tried new product due to packaging for US consumers (2021)
81% of consumers tried something new because the product packaging caught their eye.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Westrock
Primary
Tier B
https://bergenlogistics.com/blog/2021/07/26/e-commerce-order-fulfillment-process-what-you-need-to-kn… ↗
Source Article
The E-commerce Order Fulfillment Process: What You Need to Know
Original Research
Westrock
· Original study ↗
Methodology
Westrock consumer report, cited by Bergen Logistics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 81% | |
| 2026 | 81% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 81% consumers tried new product due to packaging. Source: Westrock (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/westrock-packaging-tried-something-new-81
HTML Embed
<blockquote cite="https://lighthousedata.io/data/westrock-packaging-tried-something-new-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers tried new product due to packaging for US consumers<br><small>Source: Westrock (2021) · <a href="https://lighthousedata.io/data/westrock-packaging-tried-something-new-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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