B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
66%
66% -- consumers tried new product due to packaging for consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dcp-uk.co.uk
Primary
Tier C
https://dcp-uk.co.uk/10-key-reasons-why-packaging-design-is-so-important/ ↗
Source Article
10 Key Reasons Why Packaging Design Is So Important - DCP
10 Key Reasons Why Packaging Design Is So Important
From tapping into consumer subconscious to value added functionality, packaging design can be a powerful marketing tool.
You may not realise but we as consumers take around 5-7 seconds to make a purchase decision in-store. And on the average superm…
Original Research
dcp-uk.co.uk
· Original study ↗
Methodology
Original research source not named
Methodology documented
Segmentation
IndustryRetail
RegionUK
Cite this stat
Plain Text
consumers: 66% consumers tried new product due to packaging. Source: dcp-uk.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tried-new-product-packaging-66
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<blockquote cite="https://lighthousedata.io/data/tried-new-product-packaging-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers tried new product due to packaging for consumers<br><small>Source: dcp-uk.co.uk (2024) · <a href="https://lighthousedata.io/data/tried-new-product-packaging-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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