B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- budget increase intent for Western European marketing decision-makers (2026)
74% of marketing decision-makers across Western Europe surveyed planned to increase influencer budgets over the following 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beinfluence.eu
Primary
Tier B
https://www.beinfluence.eu/en/blog-posts/influencer-marketing-in-europe-difference-from-the-us ↗
Source Article
Influencer Marketing in Europe: What Makes It Different from the US
Original Research
beinfluence.eu
· Original study ↗
Methodology
Survey of decision-makers across Western Europe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Western European marketing decision-makers: 74% budget increase intent. Source: beinfluence.eu (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/western-europe-increase-influencer-budgets
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<blockquote cite="https://lighthousedata.io/data/western-europe-increase-influencer-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- budget increase intent for Western European marketing decision-makers<br><small>Source: beinfluence.eu (2026) · <a href="https://lighthousedata.io/data/western-europe-increase-influencer-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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