B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

12.6%

12.6% -- retail ecommerce sales share for Western Europe retail e-commerce (2021)

2021  · Insider Intelligence

Western Europe is projected to account for a 12.6% share of retail e-commerce sales worldwide in 2021.

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Attribution: Insider Intelligence View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
12.6%
Unit
Percentage
Data Vintage
2021
Entity
Western Europe retail e-commerce
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Insider Intelligence Primary Tier B
https://amberdaines.com/podcast/ ↗
Confidence: 53/100 Vintage: 2021 Channel: Common Crawl
Source Article
Podcast
Original Research
Insider Intelligence · Original study ↗

Regional share projection cited from Intelligence Insider

Methodology documented
Industrymarketing
Plain Text
Western Europe retail e-commerce: 12.6% retail ecommerce sales share. Source: Insider Intelligence (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/western-europe-ecommerce-share-2021
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<blockquote cite="https://lighthousedata.io/data/western-europe-ecommerce-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.6%</strong> -- retail ecommerce sales share for Western Europe retail e-commerce<br><small>Source: Insider Intelligence (2021) · <a href="https://lighthousedata.io/data/western-europe-ecommerce-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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