B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- brand preference increase for Wesley Medical Center (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RSA Marketing Services
Primary
Tier C
https://strategichcmarketing.com/go-emotional-ads-use-ads-almost-emotion-common-look-several/ ↗
Source Article
Go with Emotional Ads? Or Use Some Ads with Almost No Emotion? A Common ‘Look’? Or Several?
Original Research
RSA Marketing Services
· Original study ↗
Methodology
Independent research cited by agency CEO; range 20-30%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wesley Medical Center: 20% brand preference increase. Source: RSA Marketing Services (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wesley-ad-preference-increase
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<blockquote cite="https://lighthousedata.io/data/wesley-ad-preference-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand preference increase for Wesley Medical Center<br><small>Source: RSA Marketing Services (2026) · <a href="https://lighthousedata.io/data/wesley-ad-preference-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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