B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

8% -- brand preference increase for Twitter advertising campaigns (2020)

Name: Brand Preference Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2020 · MAGNA & Twitter

Using multiple ad formats in Twitter connect campaigns drove an 8% increase in brand preference.

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Attribution: MAGNA & Twitter View source

Lighthouse Research Team

Last verified: 2026-06-13 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2020

Entity

Twitter advertising campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MAGNA & Twitter Primary Tier A

https://business.x.com/ar/blog/launch-connect-campaigns-memorable-experiences ↗

Confidence: 53/100 Vintage: 2020 Channel: Cc Extraction

Source Article

استخدام مزيج متنوع من المحتوى: كيف تخلق حملات الإطلاق والتواصل تجارب لا تُنسى

استخدام مزيج متنوع من المحتوى: كيف تخلق حملات الإطلاق والتواصل تجارب لا تُنسى هذه المقالة هي الجزء الرابع والأخير في سلسلة مقالات تتناول بحث Twitter x MAGNA "استخدام مزيج متنوع من التنسيقات: تنويع تنسيقات الإعلانات لتحقيق المزيد". اقرأ الجزء الأول، والجزء الثاني، والجزء الثالث هنا. عملت تويتر مع MAG…

Original Research

MAGNA & Twitter · Original study ↗

Methodology

Research conducted by Twitter in collaboration with MAGNA Global and IPG Media Lab.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Twitter advertising campaigns: 8% brand preference increase. Source: MAGNA & Twitter (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-preference-in-ad-campaigns-2020

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<blockquote cite="https://lighthousedata.io/data/brand-preference-in-ad-campaigns-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- brand preference increase for Twitter advertising campaigns<br><small>Source: MAGNA & Twitter (2020) · <a href="https://lighthousedata.io/data/brand-preference-in-ad-campaigns-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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