B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

53%

53% -- advertising awareness for werbewahrnehmung bei 16-29 Jahren (2024-01)

Name: Advertising Awareness Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2024-01 · Goldbach Group

53 percent of 16- to 29-year-olds in the DACH region perceive advertising on Connected TV (Advanced TV).

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Attribution: Goldbach Group View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2024-01

Entity

werbewahrnehmung bei 16-29 Jahren

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Goldbach Group Primary Tier A

https://invidis.de/2024/04/advanced-tv-goldbach-ermittelt-hohe-werbeakzeptanz/ ↗

Confidence: 54/100 Vintage: 2024-01 Channel: Cc Extraction

Source Article

Advanced TV: Goldbach sieht hohe Werbeakzeptanz | invidis

Zum siebten Mal führte die Goldbach Group im Januar 2024 ihre DACH-Studie zur Nutzung und Verbreitung von Advanced TV (ATV) – der internetbasierten Ausspielung von TV-Inhalten – durch. Neben der konstant hohen Bekanntheit und Nutzung von Connected TV (CTV), also TV-Geräten, die entweder selbst oder …

Original Research

Goldbach Group · Original study ↗

Methodology

Goldbach Group DACH-Studie zur Nutzung und Verbreitung von Advanced TV

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

werbewahrnehmung bei 16-29 Jahren: 53% advertising awareness. Source: Goldbach Group (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/werbewahrnehmung-53-percent-16-29-years-2024

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<blockquote cite="https://lighthousedata.io/data/werbewahrnehmung-53-percent-16-29-years-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- advertising awareness for werbewahrnehmung bei 16-29 Jahren<br><small>Source: Goldbach Group (2024-01) · <a href="https://lighthousedata.io/data/werbewahrnehmung-53-percent-16-29-years-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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