B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- advertising awareness for mobile advertising awareness (2013)
According to a 2013 InsightExpress study, mobile advertising had a 26% impact/effect on consumers' ad awareness.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
InsightExpress
Primary
Tier A
https://www.exchangewire.jp/2013/05/17/news-us-mobile/ ↗
Source Article
NEWS: 米国モバイル広告市場は2015年までに200億ドルに到達。アプリ広告が伸びると予測 - Exchangewire Japan
NEWS: 米国モバイル広告市場は2015年までに200億ドルに到達。アプリ広告が伸びると予測
by ニュース
on 2013年5月17日 in（ライター：岡 徳之）
今月、Mobile Marketing Associationが発表した調査結果「Mobile Marketing Impact Study」によると、今年、モバイル広告やモバイルCRMなどのモバイルマーケティングに投下された予算は、104億6,000万ドルに上り、そのうち全体の50%をモバイル広告が占め、その金額は48億7,100ドルであることが分かった。また、モバイルマーケティングに投下された予算は、2015年までに200億…
Original Research
InsightExpress
· Original study ↗
Methodology
InsightExpress study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mobile advertising awareness: 26% advertising awareness. Source: InsightExpress (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-ad-awareness-2013-26-percent
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<blockquote cite="https://lighthousedata.io/data/us-mobile-ad-awareness-2013-26-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- advertising awareness for mobile advertising awareness<br><small>Source: InsightExpress (2013) · <a href="https://lighthousedata.io/data/us-mobile-ad-awareness-2013-26-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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