B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- organic follower growth for Wendy's Public Profile (Q4 2024)
Wendy's Public Profile grew its organic followers by 54% on the day of its Sponsored Snap launch during Q4 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
Q4 2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Snapchat
Primary
Tier A
https://forbusiness.snapchat.com/inspiration/wendys-success-story ↗
Source Article
Wendy's Success Story | Snapchat For Business
Wendy's
Wendy's, as a challenger brand in the fast-food industry, leveraged Snapchat's new Sponsored Snaps ad product to achieve significant engagement and brand awareness. Their campaign resulted in 52 million impressions in a day, the highest view rate among US Takeover advertisers in the Q4'24 Al…
Original Research
Snapchat
· Original study ↗
Methodology
On the day the Sponsored Snap launched
Segmentation
IndustryFood & Beverage
Company SizeEnterprise
RegionUS
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Wendy's Public Profile: 54% organic follower growth. Source: Snapchat (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wendys_snapchat_follower_growth_q4_2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wendys_snapchat_follower_growth_q4_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- organic follower growth for Wendy's Public Profile<br><small>Source: Snapchat (Q4 2024) · <a href="https://lighthousedata.io/data/wendys_snapchat_follower_growth_q4_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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