B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

80%

80% -- content retention lift for well-structured content (2021)

Name: Content Retention Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2021 · Forrester

Well-structured content increases retention rates by 80%.

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Attribution: Forrester View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2021

Entity

well-structured content

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forrester Primary Tier C

https://blog.brandsatplayllc.com/blog/healthcare-content-marketing-guide-2025-patient-engagement-tre… ↗

Confidence: 55/100 Vintage: 2021 Channel: Wayback

Source Article

Healthcare Content Marketing Guide: 2025 Patient Engagement Trends

Top Marketing Trends in 2025: What Every CMO Should Know (But Doesn't) Uncover the emerging trends and technologies shaping the future of marketing, with clear insights tailored for strategic visionaries. 5 min read Brands at Play : Jan 31, 2025 8:46:07 PM Customer Engagement Marketing Trends Market…

Original Research

Forrester · Original study ↗

Methodology

Cited from Forrester 2021; baseline unspecified

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

well-structured content: 80% content retention lift. Source: Forrester (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/well-structured-content-retention-80pct

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<blockquote cite="https://lighthousedata.io/data/well-structured-content-retention-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- content retention lift for well-structured content<br><small>Source: Forrester (2021) · <a href="https://lighthousedata.io/data/well-structured-content-retention-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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