B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14.5%
14.5% -- welcome series placed order rate for RAE MORRIS (vs Klaviyo peer average) (2025)
RAE MORRIS achieved a placed order rate of 14.5% on their Klaviyo Welcome Series, compared to a peer average of 1.76%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo (cited by REP. Agency)
Primary
Tier B
https://rep-agency.co/blogs/news/rae-morris-data-capture-welcome-series ↗
Source Article
Mastering The First Steps of the Customer Journey For Founder-Led Bran
Mastering The First Steps of the Customer Journey For Founder-Led Brand, Rae Morris
Key results
Data Capture:
- 103% increase in new email subscribers
- 1533% increase in new SMS subscribers
Welcome Series:
- 381% increase in total revenue
- 158% increase in conversion rate
About the client
Named af…
Original Research
Klaviyo (cited by REP. Agency)
· Original study ↗
Methodology
Klaviyo benchmark comparison; peer average 1.76%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RAE MORRIS (vs Klaviyo peer average): 14.5% welcome series placed order rate. Source: Klaviyo (cited by REP. Agency) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-placed-order-rate-benchmark
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<blockquote cite="https://lighthousedata.io/data/welcome-placed-order-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.5%</strong> -- welcome series placed order rate for RAE MORRIS (vs Klaviyo peer average)<br><small>Source: Klaviyo (cited by REP. Agency) (2025) · <a href="https://lighthousedata.io/data/welcome-placed-order-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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