B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.1%
15.1% -- share of welcome emails with discount in subject line for women's fashion retailers (2018)
15.1% of welcome emails from women's fashion retailers included a discount code or hint of a special offer in the subject line.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
99
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier B
https://www.oberlo.ca/blog/i-signed-up-for-99-email-lists-heres-what-i-learned ↗
Source Article
I Signed Up for 99 Email Lists. Here’s What I Learned.
Original Research
Oberlo
· Original study ↗
Methodology
Analysis of welcome emails received from 99 subscribed lists
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women's fashion retailers: 15.1% share of welcome emails with discount in subject line. Source: Oberlo (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-emails-discount-subject
HTML Embed
<blockquote cite="https://lighthousedata.io/data/welcome-emails-discount-subject" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- share of welcome emails with discount in subject line for women's fashion retailers<br><small>Source: Oberlo (2018) · <a href="https://lighthousedata.io/data/welcome-emails-discount-subject" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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