B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- welcome email open rate for lead magnet funnel (2025)
The target welcome email open rate for a lead magnet funnel sequence is 40% or higher.
- Recommended benchmark / target goal rather than empirical study aggregate
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
My Funnel Secrets
Primary
Tier A
https://www.myfunnelsecrets.com/types-of-sales-funnels/lead-magnet-funnel/ ↗
Source Article
What Is A Lead Magnet Funnel? How To Build One That Convert
Does your website get visitors but no leads?
It feels like you are watching traffic just pass by. People arrive, look around for a moment, and then leave forever.
You get ZERO names, email addresses, sales, conversions, and no way to follow up.
A lead magnet funnel solves this problem. This automate…
Also cited by
brevo.com
https://www.brevo.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
My Funnel Secrets
· Original study ↗
Methodology
The percentage of subscribers who open the first email in the welcome sequence.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
lead magnet funnel: 40% welcome email open rate. Source: My Funnel Secrets (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/welcome-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- welcome email open rate for lead magnet funnel<br><small>Source: My Funnel Secrets (2025) · <a href="https://lighthousedata.io/data/welcome-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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