B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
33%
33% -- long term engagement increase for welcome emails (2024)
Welcome emails can increase long-term engagement by as much as 33%.
- as much as
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lastcallcopy.com
Primary
Tier C
https://lastcallcopy.com/welcome-email/ ↗
Source Article
Restaurant Email Marketing #2: The Welcome Email
Welcome to Part 2 of my Email Marketing series!
Missed Part 1? Click here to begin at the beginning.
So the list building has begun.
Congratulations!
You’ve taken a step, even if it was just to sign up for a free MailChimp or Klaviyo account and install a simple opt-in form on your website.
I’m prou…
Original Research
lastcallcopy.com
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
welcome emails: 33% long term engagement increase. Source: lastcallcopy.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-engagement-increase
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<blockquote cite="https://lighthousedata.io/data/welcome-email-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- long term engagement increase for welcome emails<br><small>Source: lastcallcopy.com (2024) · <a href="https://lighthousedata.io/data/welcome-email-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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