B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- brand engagement lift for subscribers who receive a welcome email (2023)
Subscribers who receive a welcome email show 33% more engagement with the brand.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
InboxArmy
Primary
Tier C
https://blog.emailoctopus.com/how-to-write-a-great-welcome-email/ ↗
Source Article
How to engage new subscribers with the perfect welcome email | EmailOctopus
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”.
Countless studies show that welcome emails drive higher …
Original Research
InboxArmy
· Original study ↗
Methodology
Cited from InboxArmy
Methodology documented
Segmentation
IndustryEmail Marketing
RoleContent Marketer
Channelemail
Cite this stat
Plain Text
subscribers who receive a welcome email: 33% brand engagement lift. Source: InboxArmy (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-engagement-33pct
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<blockquote cite="https://lighthousedata.io/data/welcome-email-engagement-33pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- brand engagement lift for subscribers who receive a welcome email<br><small>Source: InboxArmy (2023) · <a href="https://lighthousedata.io/data/welcome-email-engagement-33pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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