B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14.34%

14.34% -- welcome email ctr for email marketing industry (2023)

Name: Welcome Email CTR Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-14

2023 · GetResponse

Welcome emails achieve an average click-through rate (CTR) of 14.34%.

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Attribution: GetResponse View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

14.34%

Unit

Percentage

Data Vintage

2023

Entity

email marketing industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

GetResponse Primary Tier A

http://blog.getresponse.com/are-spam-complaints-voting-you-out-of-hollywood.html ↗

Confidence: 72/100 Vintage: 2023 Channel: Cc Extraction

Source Article

이메일 캠페인, 이커머스를 넘어 오프라인 매장 트래픽 증가도 지원

2019년 글로벌 이커머스 매출 규모는 전년보다 20.7% 상승하여 3조 5,350억 달러에 달할 것으로 추정되지만, 여전히 그 비중은 전세계 리테일 총매출의 15%에도 미치지 못한다. 소비자들 대부분은 여전히 오프라인 매장에서의 쇼핑을 선호한다는 뜻이다. 최근 온라인 매출 증대를 지원하는 디지털 도구들은 많이 개발되어 활발히 활용되고 있지만, 매장 내 트래픽은 어떻게 증가시킬 것인가? 다행히 온라인 매출 증대를 지원하는 디지털 도구들 중에서 웹사이트 뿐만 아니라 오프라인 매장 트래픽 증가에도 도움을 주는 도구들이 있다. 이런 도구…

Also cited by

G2 https://learn.g2.com/conversion-rate

2026-07-08

G2 https://learn.g2.com/email-marketing-metrics

2026-07-07

Mailmunch https://salesfuel.com/how-the-best-email-marketers-optimize-campaign-results/

2026-07-02

G2 https://learn.g2.com/bounce-rate

2026-06-24

blog.getresponse.com http://blog.getresponse.com/are-spam-complaints-voting-you-out-of-hollywood.html

2026-06-23

Original Research

GetResponse · Original study ↗

Methodology

Average click-through rate for welcome emails.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

email marketing industry: 14.34% welcome email ctr. Source: GetResponse (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-ctr-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/welcome-email-ctr-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.34%</strong> -- welcome email ctr for email marketing industry<br><small>Source: GetResponse (2023) · <a href="https://lighthousedata.io/data/welcome-email-ctr-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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