B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.4%
14.4% -- welcome email click rate for welcome emails (2026)
The average click rate for welcome emails is 14.4%, compared to 2.7% for other emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
benchmarkemail.com
Primary
Tier C
http://www.benchmarkemail.com/email-marketing/Features-Social-Media ↗
Source Article
Social Media Integration
Original Research
benchmarkemail.com
· Original study ↗
Methodology
Benchmark statistic; comparison figure for other emails is 2.7%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
welcome emails: 14.4% welcome email click rate. Source: benchmarkemail.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-click-rate-14-4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/welcome-email-click-rate-14-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.4%</strong> -- welcome email click rate for welcome emails<br><small>Source: benchmarkemail.com (2026) · <a href="https://lighthousedata.io/data/welcome-email-click-rate-14-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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