B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- pct weekly users discovered new brand or product for Pinterest weekly users (2025)
77% of Pinterest weekly users say they have discovered a new brand or product on the platform.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier C
https://www.digitaldreamworksstudio.com/post/pinterest-ads-how-to-drive-e-commerce-sales-with-visual… ↗
Source Article
Pinterest Ads: How to Drive E-commerce Sales with Visual Search
Pinterest Ads: How to Drive E-commerce Sales with Visual Search
- Sammy
- Jul 24, 2025
- 5 min read
Let’s be honest—when you think of ads that drive e-commerce sales, your mind probably jumps to Google, Facebook, or maybe TikTok.
But Pinterest?
It’s often the unsung hero of e-commerce advertising. T…
Original Research
Pinterest
· Original study ↗
Methodology
Article says 'weekly users' in the context of Pinterest; refers to Pinterest weekly users (Pinners). Attributed to Pinterest data; study not named or linked.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest weekly users: 77% pct weekly users discovered new brand or product. Source: Pinterest (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weekly-users-discovered-new-brand-product
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<blockquote cite="https://lighthousedata.io/data/weekly-users-discovered-new-brand-product" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- pct weekly users discovered new brand or product for Pinterest weekly users<br><small>Source: Pinterest (2025) · <a href="https://lighthousedata.io/data/weekly-users-discovered-new-brand-product" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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