B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- users disabling notifications per weekly push for push notification subscribers (2025)
Sending 1 push notification per week results in 10% of users disabling notifications.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business of Apps
Primary
Tier B
https://smaily.com/combining-push-notifications-and-email-marketing/?hss_channel=tw-63234258 ↗
Source Article
Combining Push Notifications and Email Marketing
Push notifications and email marketing are two of the most powerful tools for directly reaching your audience – each offering distinct advantages. But when combined, these strategies can work wonders, boosting engagement and conversion rates like never before.
In this article, we’ll dive into the un…
Original Research
Business of Apps
· Original study ↗
Methodology
Business of Apps 2025 research, cited by Smaily
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
push notification subscribers: 10% users disabling notifications per weekly push. Source: Business of Apps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weekly-push-disable-rate-10
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<blockquote cite="https://lighthousedata.io/data/weekly-push-disable-rate-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- users disabling notifications per weekly push for push notification subscribers<br><small>Source: Business of Apps (2025) · <a href="https://lighthousedata.io/data/weekly-push-disable-rate-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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