B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55.6%
55.6% -- share of app revenue from weekly plans for Weekly subscription plans (2025)
Weekly subscription plans accounted for 55.6% of app revenue in 2025 based on Adapty's State of In-App Subscriptions report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55.6%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
16,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adapty
Primary
Tier A
https://kirro.io/app-conversion-rate-optimization ↗
Source Article
App Conversion Rate Optimization: Full-Funnel Guide (2026)
App conversion rate optimization is the process of getting more people to install your app, use it, and pay for it. That covers two jobs: getting downloads and getting paying customers. Most guides only cover one. This guide covers both.
From the moment someone sees your app in the store to the mome…
Original Research
Adapty
· Original study ↗
Methodology
Adapty State of In-App Subscriptions 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Weekly subscription plans: 55.6% share of app revenue from weekly plans. Source: Adapty (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weekly-plans-revenue-share-2025
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<blockquote cite="https://lighthousedata.io/data/weekly-plans-revenue-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55.6%</strong> -- share of app revenue from weekly plans for Weekly subscription plans<br><small>Source: Adapty (2025) · <a href="https://lighthousedata.io/data/weekly-plans-revenue-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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