B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.7%
4.7% -- review rating difference for reviews left on weekends or public holidays (2025-10)
Reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays.
- Source says 'up to 4.7% lower'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.7%
Unit
Percentage
Data Vintage
2025-10
Entity
Sample Size
400,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Marketing Research
Primary
Tier A
https://app.sciencesays.com/p/don-t-ask-for-reviews-on-weekends ↗
Source Article
Don't ask for reviews on weekends
Original Research
Journal of Marketing Research
· Original study ↗
Methodology
Summary of Journal of Marketing Research study analyzing ~400 million reviews across 33 platforms
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-10 (current) | 4.7% | |
| 2026 | 4.7% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
reviews left on weekends or public holidays: 4.7% review rating difference. Source: Journal of Marketing Research (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weekend-review-rating-lower-4-7-2025
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<blockquote cite="https://lighthousedata.io/data/weekend-review-rating-lower-4-7-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.7%</strong> -- review rating difference for reviews left on weekends or public holidays<br><small>Source: Journal of Marketing Research (2025-10) · <a href="https://lighthousedata.io/data/weekend-review-rating-lower-4-7-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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