B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- email click through rate yoy increase for Weekend email campaigns targeting director-level-and-above contacts (2025)
Weekend email campaigns targeting director-level and above contacts are generating a 40% year-over-year increase in click-through rates.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SubjectLine.com (Jay Schwedelson)
Primary
Tier B
https://marketingagainstthegrain.com/articles/2025s-lingering-questions ↗
Source Article
2025's Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more importa…
Original Research
SubjectLine.com (Jay Schwedelson)
· Original study ↗
Methodology
Year-over-year increase in CTR for weekend/Sunday email sends to director-level+ contacts, attributed to Jay Schwedelson, founder of SubjectLine.com; exact measurement window and sample size not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Weekend email campaigns targeting director-level-and-above contacts: 40% email click through rate yoy increase. Source: SubjectLine.com (Jay Schwedelson) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weekend-email-ctr-40pct-yoy-increase
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<blockquote cite="https://lighthousedata.io/data/weekend-email-ctr-40pct-yoy-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email click through rate yoy increase for Weekend email campaigns targeting director-level-and-above contacts<br><small>Source: SubjectLine.com (Jay Schwedelson) (2025) · <a href="https://lighthousedata.io/data/weekend-email-ctr-40pct-yoy-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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