B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.6%
20.6% -- wednesday email open rate for marketing emails sent on Wednesday (2023)
A study by Harland Clarke Digital analyzing 1 billion emails found an open rate of 20.6% for emails sent on Wednesday.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harland Clarke Digital
Primary
Tier C
https://salesar.io/blog/best-time-to-send-emails-full-guide-for-2023 ↗
Source Article
Best Time to Send Emails: What Marketers Get Wrong
Let’s talk about the optimal times to send marketing emails. You know, it can really make a huge difference in the success of your campaigns!
Have you noticed how opinions can vary so much? Some marketers say that Monday is the perfect day to set a rhythm. But then again, who among us hasn’t felt ov…
Original Research
Harland Clarke Digital
· Original study ↗
Methodology
Harland Clarke Digital study analyzing 1 billion emails; Wednesday found almost as effective as Tuesday for email opens; underlying study undated, cited in 2023 salesar.io guide.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing emails sent on Wednesday: 20.6% wednesday email open rate. Source: Harland Clarke Digital (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wednesday-email-open-rate-harland-clarke
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<blockquote cite="https://lighthousedata.io/data/wednesday-email-open-rate-harland-clarke" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.6%</strong> -- wednesday email open rate for marketing emails sent on Wednesday<br><small>Source: Harland Clarke Digital (2023) · <a href="https://lighthousedata.io/data/wednesday-email-open-rate-harland-clarke" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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