B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25,000,000
25,000,000 -- monthly active viewers for Web TV Enterprise (UK online video ad network) (2011)
Web TV Enterprise reaches more than 25 million UK viewers per month.
- Self-reported network reach by CEO in an interview
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25,000,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Web TV Enterprise / Collective
Primary
Tier B
http://www.collective.com/about/press-releases/exchangewire-joe-apprendi-ceo-collective-discusses-re… ↗
Source Article
ExchangeWire: Joe Apprendi, CEO, Collective, Discusses the Recent WebTV Acquisition and the Growth in the Online Video Market
ExchangeWire: Joe Apprendi, CEO, Collective, Discusses the Recent WebTV Acquisition and the Growth in the Online Video Market
April 26, 2011
Emily Steel’s story yesterday about the growth in the US upfront tv ad market confirmed that brand is still big on TV – despite the changing media habits of th…
Original Research
Web TV Enterprise / Collective
· Original study ↗
Methodology
CEO-stated network reach, cited in ExchangeWire interview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web TV Enterprise (UK online video ad network): 25,000,000 monthly active viewers. Source: Web TV Enterprise / Collective (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webtv-uk-monthly-viewers-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/webtv-uk-monthly-viewers-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,000,000</strong> -- monthly active viewers for Web TV Enterprise (UK online video ad network)<br><small>Source: Web TV Enterprise / Collective (2011) · <a href="https://lighthousedata.io/data/webtv-uk-monthly-viewers-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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